Q Marketing Strategy–Part 2 Unit 6 Assignment Parts 1 and 2 are due now in this unit. Critical elements of successful marketing occur through identifying market segments, targeting the right customers, and developing a value proposition and positioning. According to Kotler et al. (2022), companies should focus on consumers they have the greatest chance of satisfying. You worked on Part 1 of your Unit 5 Assignment last week. You will complete Part 2 in Unit 6 and submit Part 1 and Part 2 as one document in Unit 6. The following Course Outcome is assessed in this assignment: MT450-3: Develop a viable marketing strategy for a product using market segmentation, targeting, and positioning. Your complete Unit 6 Assignment should include a 4- to 5-page informative essay (with additional title and reference pages) consisting of Parts 1 and 2 using correct grammar, spelling and current APA format and citation style. First, read the following scenario. Scenario Pizza in a Cone* In 2020, Toni of Toni’s Pizza* launched a new concept of eating pizza — pizza in a cone! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Toni. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes they need to do a better job targeting the right customers, segmenting the market, and repositioning the product. *Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners. Part 1–Unit 5 Checklist: • Describe the concept of targeting. • Create a customer persona for the pizza cone using target segments. • Research segments using the process of demographic, geographic, psychographic, and behavioral segmentation. • Propose three sectors with the greatest growth prospects, most profitable customers, and most promising opportunities for the cone pizza using scholarly research. Part 2–Unit 6 Before beginning this assignment, complete the following learning activity, which focuses on points of parity and difference. Be sure to refer to the readings in this unit to assist you in this area. Learning Activity: Take the points of difference and points of parity challenge. Checklist: • Create a value proposition using the pizza cone's functional, psychological, and monetary value. • Prepare a customer value analysis to reveal the company's strengths and weaknesses relative to various competitors. • Describe the concept of positioning. • Address three points of difference (POD). • Address three points of parity (POP). • Develop a strategy for creating a sustainable competitive advantage. Provide support for your strategy. • Prepare a positioning statement for the pizza cone. Directions for submitting this assignment in Unit 6: Combine parts 1 and 2 into a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references (see Unit 1 reading area for assistance with APA formatting and citation). Compose your assignment as a Word document and save it as (Example: TAllen-MT450 Assignment-Unit 6.docx). Submit the completed presentation to the Unit 6 Assignment Dropbox. Preview the Unit 6 Assignment rubric. Reference Purdue University Global. (2020) Writing an informative essay. Academic Success Center. https://kapextmediassl-a.akamaihd.net/business/MT450/2204C/informative-essays.pdf